Google AI贡献试点项目：支付网站AI答案费用遭遇挑战
Google's early attempt to pay websites for AI answers is struggling
Google的AI贡献试点项目，旨在向内容贡献者支付费用，但据称支付金额极小，导致出版商对项目持怀疑态度，部分大型出版商甚至拒绝参与。项目旨在通过Gemini模型生成的搜索结果中，向贡献内容的网站支付费用，但实际支付金额仅占广告收入的约十分之一。
Google's shift to AI-powered search has upended the way the world's largest search engine generates web traffic, rankling large and small publishers alike. In recent months, the company has experimented with paying publishers when their content appears in AI answers, but a new report claims the payouts in this pilot program are miniscule. That has publishers in the program, as well as those watching from the sidelines, feeling skeptical.
According to The Information, Google has admitted about 100 publishers to the AI contribution pilot. The pitch is that websites can get payments from Google when their content materially contributes to Gemini-powered search results like an AI Overview. Google has long resisted the idea of direct payments to publishers, arguing that websites get traffic in exchange for allowing Google bots to scrape their content for use in search and knowledge graph tools. In the age of AI, that relationship is breaking down, hence the AI pilot.
So far, publishers aren't getting much for their trouble. The Information heard from several small and mid-sized publishers in the program that Google's AI payments are minuscule, equaling roughly one-tenth of one percent of their advertising revenue. These payments have been so disappointing that several larger publishers have reportedly declined to participate in the program. These publishers hope that by refusing to join the pilot, they can force Google to offer a more generous deal.
来源：Ars Technica · AI · arstechnica.com